Businesses wasting up to £1.4bn a year on Corporate Hospitality! | GDZ Event Analysts

Businesses wasting up to £1.4bn a year on Corporate Hospitality!

gdz’s latest press release to launch the new Predictive Event Return Calculator (PERC) reads: – “UK businesses are wasting up to an astonishing £1.4bn a year through unnecessary and avoidable weaknesses in the planning and execution of their corporate events and hospitality programmes, according to leading independent consulting and analysis business gdz event analysts.

gdz estimates that as much as 70% of budgets for corporate events provide no chance of a return on investment at all as a result of poor processes and strategies which can be improved. The UK corporate hospitality market is valued at around £2bn per annum, rising to £22bn when conventions, travel and staff incentives are included, so total losses in the sector could be even greater. 

“Own interests, high levels of no-shows, poor procurement and low quality customers attending are all contributing to the problem”, says gdz’s Nick Groom.  “In many cases events aren’t even paying for themselves, let alone bringing some much needed value. As businesses emerge from the deepest recession in a generation, they are turning to corporate events and hospitality to regenerate growth and it is vital that they are able to realise and demonstrate a return on investment.” 

gdz has developed an online Predictive Event Return Calculator (PERC) which simply and quickly shows businesses how much they might be losing and what it could be if changes are made to the way they approach corporate events and hospitality.

The calculator can be used free and without registering straight from here by visiting

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