This service will work with you and your business development teams to fully understand your customers, alongside rules laid down by you for how you wish your event spend to be apportioned.
Through a variety of data capture methods we will consult with and interview members of your sales and marketing teams to understand the customer base and the business model. Information from this part of the process is critical to ensure that the scientific modeller can be most effective. However we will also give a view of how close the ROI scenarios are based upon the accuracy of the information gathered.
The information gathered will be a balance between:
Company rules around how the budget should be apportioned will then be hard coded and using the scientific modeller, gdz will create a number of modelled ROI scenarios for you to decide which strategy to adopt.